Private Demo
Please Reach out directly to inquire about this special project.
Technology / Solution Stack:
- QR Code
- Mobile Lead Gen System
- Custom Landing Page Website / Theme Design (CSS, JavaScript, PHP)
- Animation / Motion Design & Development
- Product Showcase
- Customer Segment Targeting
- Lead Tracker
Client: Miller Industries, HQ: Fenton, MI
Marketing Mix: SEO, Competitive / SWOT Analysis
Service Mix: Web Design, SEO Strategy
Technology / Solution Stack:
- Mobile Lead Gen System
- Custom Landing Page Website / Theme Design (CSS, JavaScript, PHP)
- Animation / Motion Design & Development
- Product Showcase
- Customer Segment Targeting
- Lead Tracker
Overview
Start with Voice of Customer
We started with some customer research to help develop our marketing strategies, we identified
- Unique Target Markets (architects, interior designers, commercial developers)
- Found best ways to reach them… PPC was not the only way
- Defined value proposition elements, content chunks to position the unique aspects and features of the innovative product offering
Lead with Digital Strategy
This customer experience research helped us craft our phased plan to design a promotional website that would compliment their traditional website.
Furthermore, we were able to develop several complimentary content strategies to position the product and educate the market with limited attention spans… video, photos, testimonials, how-to content snippets.
