Senior Home Solutions
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Client: Senior Home Solutions, HQ: Madison Heights, MI
Locations: 2 Physical – 40+ Virtual
Marketing Mix: SEO, Email
Service Mix: Digital Strategy, SEO, Website Growth & Management
Technology / Solution Stack:
- Custom Website Theme Design (CSS, JavaScript, PHP)
- GEO-SEO/City-based Landing Page System
- Advanced Dynamic Landing Pages (100s of pages)
- Custom Database and Advanced Field development
- CMS – Content Management System
- IA Structure for a future proof website ecosystem
- Optimizations for an Extremely Fast Website
The Ask
Senior Home Solutions, came to Dynamo for a new website with an established local brand, in a highly competitive marketplace.
The main Ask here was very simple:
“I need a modern, mobile friendly website…”
Then
“I want leads…”
and next
“I want to really grow this site and especially grow the wheelchair ramp rental segment”
The Answer
Lead with Digital Strategy
Almost instantly, we nailed the look and feel with his existing brand. We could then focus on content and pages his customers were searching for. This allowed us to relaunch a new digital marketing lead machine in a very short period of time, with very little up front investment. Shortly after, he started getting leads trickling through the website, something he had not been able to see before.
About a year later, still satisfied with the low cost lead-gen website and its steady growth, he was ready to commit to investing in our on-going digital marketing program and get aggressive with some national competitors in his service area.
He now practically OWNS the wheelchair ramp category for organic search in the entire state of Michigan, including it’s most densely populated cities: Detroit, Flint, Grand Rapids, Kalamazoo and many more.
Sustain with Performance
Highly talented development, 24/7 global support network and implementing world-class technology and servers ensures the site:
- is never down
- maintains a consistent flow of leads
- is consistently the fastest performing site in their category
and we know Google loves this!
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