Lord Corporation – Fusor Automotive




Overview
Lord Fusor, a global automotive supplier of adhesives and industrial coatings, needed high quality digital video and photography services, as well as help with their Online Video presence, with the ultimate business goal of promoting new products, educating technicians in the field, and increase sales, converting online researchers into orders!
Challenges
- Ability for customers to visualize products being applied to surfaces in fine detail to clearly see features & benefits
- Need for both Product Video and Product Photography
- Need for distributors to learn about new promotions
- Ability to describe step by step procedures in an easy format
- Maintain a visual brand and identity throughout videos
- Translation and formatting for different countries
- A way to communicate and show technology innovations to global partners prior to going to market
- Need for creating excitement and visually appealing communications for trade shows and product demonstrations
- Needing an updated product catalog with high quality photography from the video shoots
Solution
Results
Experience Strategy & Branding at DynamoCX
We lead with digital strategy, we finish with compelling digital experiences that are crafted and executed towards your key customer and audience segments and goal outcomes.
Our Social Media, Creative Team and UX designers are seasoned at crafting compelling experiences in all types of industries, and have full stack web development team to execute digital / social media driven campaigns such as this.
Furthermore we have the CX and Brand Strategy team to help you craft integrated campaigns such as the Lord Corporation success story.