Client: 58 Foundations, HQ: Atlanta, GA
Locations: 25 Physical
Marketing Mix: PPC, SEO, Email
Service Mix: CX Research, UX Design, Brand Development, Web/Tech Development
Technology / Solution Stack:
- Animation / Motion Design & Development
- Store Locator
- Easy Review Submitter
- Advanced Dynamic Landing Pages (1000s of pages)
- Custom Database and Advanced Field development
- CMS – Content Management System (1000s of pages)
- IA Structure for a future proof website ecosystem
- Optimizations for a Extremely Fast Website
58′ came to Dynamo for a Brand Relaunch with a newer, less established brand, in a highly competitive marketplace. The CEO and CMO felt the old experience was stale, was not communicating the brand message and value propositions like it should. In addition the experience needed to feel “alive” – unique and integrated with the brand as well as the rest of the site experience.
They wanted well positioned brand that stands on it’s own foundation, to dominate their industry in select markets.
Start with Voice of Customer
We like to always start with customer research so we deployed our CX/UX testing to audit the current experience with potential customers across the U.S. and uncover brand and experience opportunities.
Lead with Digital Strategy
This customer experience research helped us craft our phased plan to redesign the website, reposition the brand including the logo and key messaging, and relaunch the website with omnichannel marketing deployed.
DynamoCX is well positioned to strategize and execute this work with Brand / Digital Marketing and User Experience industry thought leaders….. it is the leadership that cultivates and inspires other critical work, from technology to content management. It is a total team effort.
Sustain with Performance
Highly talented development, 24/7 global support network…. Intelligent, technological implementations on world class servers insures the site
- is never down
- is transacting a consistent flow of leads
- is consistently the fastest performing site in their category …
and we know Google loves this!
Website Speed Report
If you know anything about Pingdom, then you may know that it is very difficult to achieve “A” Grade Performance ratings … although we pay most attention to the Load time as the key metric when measuring site performance. Still, getting an A for any website in Pingdom is considered remarkable, so we’ll take it!