Forum Health Network
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per month
Client: ForumHealth HQ: Flint, MI
Locations: 20 Physical
Marketing Mix: SEO, PR, Paid Media, PPC, Social Ads
Service Mix: Site Growth & Management, UX Design, Brand/Web/Tech Development
Technology / Solution Stack:
- Custom Website Theme Design (CSS, JavaScript, PHP)
- Practice Locator
- National and Local Practice Website Solution
- Custom Database and Advanced Field development
- CMS – Easy Visual Page Editor
- IA Structure for a future proof website ecosystem
- Site Optimization
- Future proof architecture for high lead conversion rates, and to handle explosive growth and future growth
The Ask
ForumHealth needed to revamp it’s web presence and needed a better multi-location digital strategy for it’s growing network of practice locations. At the same time they needed a national and local digital strategy engrained into the solution so both the national brand is growing and the local practices are dominating their category in their respective markets.
They wanted to grow their brand and become leaders in their space of holistic, functional medicine.
The Answer
Start with Voice of Customer
We like to always start with customer research so we deployed our CX/UX testing to audit the current experience with potential customers across the U.S. and uncover brand and experience opportunities.
Lead with Digital Strategy
This customer experience research helped us craft our phased plan to redesign the website, reposition the brand including the logo and key messaging, and relaunch the website with omnichannel marketing deployed.
For ForumHealth our primary digital strategy is called a ‘Two Pronged Lead Gen” program and frankly it’s performing beyond expectations and working wonders.
Performance
Explosive Growth from Organic Domination since Dynamo engaged...
Straight From the Source: Google Analytics…
Key Performance Indicators:
- 5900% Traffic Growth
This July 2022 All Time High for Traffic - 400% Increase in leads
From July 2021 to Jan 2022 - 3,000+ leads per month
From across the network
Sustain with Performance
In addition to the digital marketing growth… running a network of websites, the national brand and its location based practices takes a lot of smart – hard work and dedication. We deploy a highly talented content & development team, 24/7 global support network…. intelligent, technological implementations on world class servers insures the site
- is never down
- is transacting a consistent flow of leads
- is easy to update for Dynamo & client team
- is consistently a fast loading site
and we know Google loves this!
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per month
