Forum Health Network
Client: ForumHealth HQ: Flint, MI
Locations: 20 Physical
Marketing Mix: SEO, PR, Paid Media, PPC, Social Ads
Service Mix: Site Growth & Management, UX Design, Brand/Web/Tech Development
Technology / Solution Stack:
- Practice Locator
- National and Local Practice Website Solution
- Custom Database and Advanced Field development
- CMS – Easy Visual Page Editor
- IA Structure for a future proof website ecosystem
- Site Optimization
- Future proof architecture for high lead conversion rates, and to handle explosive growth and future growth
Forum Health needed to revamp its web presence and improve their multi-location digital strategy for its growing network of locations. At the same time, they needed a national and local digital strategy engrained into our solution so the national brand is growing while the local practices dominate their category in their respective markets.
Forum Health wanted to grow their brand and become leaders in their space of holistic, functional medicine.
Start with Voice of the Customer
We like to always begin with customer research. We deployed our CX/UX testing to audit the current experience with potential customers across the U.S., uncovering unique brand and experience opportunities.
Lead with Digital Strategy
This customer experience research helped us craft our phased plan to redesign the website, reposition the brand including the logo and key messaging, and relaunch the website using omnichannel marketing.
Our primary digital strategy for Forum Health is called a ‘Two-Pronged Lead Gen” program, which is performing beyond expectations and working wonders.
Explosive Growth from Organic Domination since engaging DynamoCX
Straight From the Source: Google Analytics
Key Performance Indicators:
- 5900% Traffic Growth
July 2022 All Time High for Traffic
- 400% Increase in leads
From July 2021 to Jan 2022
- 3,000+ leads per month
From across the network
Sustain with Performance
Digital marketing growth and running Forum Health’s extensive network of websites, takes strategy, hard-work and dedication. We deploy a highly talented content & development team, offer a 24/7 global support network and implement technological, world-class servers. This is all to ensure the site:
- is never down
- maintains a consistent flow of leads
- user-friendly for Dynamo & client team
- is consistently a fast loading site
and we know Google loves this!