Miller Industries & FlexAir
Old Site:
The previous site was lacking a strong brand position, clear offerings, competitive differentiators, and did not offer a mobile experience. Furthermore, the previous website lacked clear pathways to their sub-brands, which ultimately make up the Miller Industry product and service offering.
New Site:
The upgraded site conveys their brand position and what they do in a matter of seconds upon loading the homepage.
Client: Miller Industries, HQ: Fenton, MI
Marketing Mix: SEO, Competitive / SWOT Analysis
Service Mix: Web Design, SEO Strategy
Technology / Solution Stack:
- Brand Strategy
- Custom Website / Theme Design (CSS, JavaScript, PHP)
- Animation / Motion Design & Development
- Product Showcase
- Lead Tracker
- SEO Consulting
- Customer Segment Targeting
- Business Consulting – SWOT Analysis
- Competitive Analysis
- Google Analytics consulting
The new and improved site positions their sub-brands in multiple strategic locations, ensuring clear and open pathways to the Miller Brand Sites.
As part of the Miller redesign, we also upgraded their key brand, FlexAir. This helped the Miller marketing team establish a theme framework to handle their other co-brands.
Experience Strategy & Branding at DynamoCX
We lead with digital strategy and we finish with compelling digital experiences that are specially crafted toward your key customers and audience segments and goal outcomes. Our UX designers are seasoned crafters of compelling experiences in all types of industries. Our fully-stacked web development team handles the most complex front-end UI (User Interface) requirements, to make complexity simple for your customers who may be searching for you on a mobile device.
Furthermore, our CX and Brand Strategy team will help you figure out brand challenges like Miller Industries. We will help position the main brand with your co-brands, architect the sites and offer digital marketing strategies to support their growth.
