Miller Industries & FlexAir
Old Site:
The old site experience was lacking a strong brand position, clear offerings, competitive differentiators, and without a mobile experience. Furthermore, the old experience lacked clear pathways to their sub-brands, which ultimately make up the Miller Industry product and service offering.
New Site:
The new site conveys their brand position and what they do in a matter of seconds upon loading the homepage.
Client: Miller Industries, HQ: Fenton, MI
Marketing Mix: SEO, Competitive / SWOT Analysis
Service Mix: Web Design, SEO Strategy
Technology / Solution Stack:
- Brand Strategy
- Custom Website / Theme Design (CSS, JavaScript, PHP)
- Animation / Motion Design & Development
- Product Showcase
- Lead Tracker
- SEO Consulting
- Customer Segment Targeting
- Business Consulting – SWOT Analysis
- Competitive Analysis
- Google Analytics consulting
The new site positions their sub-brands in multiple strategic locations, insuring clear and open pathways to the Miller Brand Sites.
As part of the Miller redesign, we redesigned their key brand FlexAir at the same time. This helped the Miller marketing team establish a theme framework to handle their other co-brands.
Experience Strategy & Branding at DynamoCX
We lead with digital strategy, we finish with compelling digital experiences that are crafted and executed towards your key customer and audience segments and goal outcomes. Our UX designers are seasoned at crafting compelling experiences in all types of industries, and have full stack web development team behind them to handle the most complex front end UI (User Interface) requirements, to make the complex simple for your customers who may be searching for you on a mobile device.
Furthermore we have the CX and Brand Strategy team to help you figure out brand challenges such as Miller, how to best position the main brand along with the co-brands and architect the sites and digital marketing strategies to support their growth.
