The Ask
Client: THTS, HQ: Atlanta, CO
Marketing Mix: Organic SEO, Social, Email
Service Mix: UX Design, SEO, Brand, Website Development
Technology / Solution Stack:
- Custom Website Theme Design (CSS, JavaScript, PHP)
- CMS and content authoring training
- Animation / Motion Design & Development
- Vehicle Showcase
- Multiple Lead Channels
The Home Theater Store came to Dynamo in need of a website overall with some additional marketing challenges. Tourig is a reputable, established brand with a deep heritage in their market, but it is a highly competitive market, and Tourig’s Organic search rankings were reflective of the market challenges, getting beat out by less established, unknown names in the industry. The CEO also put experience ahead of marketing, and wanted an end to end customer experience to be the cornerstone to their market.
They wanted to re-position their well known brand to dominate their industry in search engines and other marketing channels.
The Answer
Start with Voice of Customer
We started with some customer research to help develop our UX Strategy which was comprised of foundational pillars:
- Integrated
- Immersive
- Intuitive
Lead with Digital Strategy
This customer experience research helped us craft our phased plan to redesign the website, reposition the brand, add integrated e-commerce, and relaunch the website with a sound SEO strategy to start dominating their competitors.
