Forum Health Austin, Texas
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Client: Forum Health – Austin, Texas Location
Locations: 25 Physical
Marketing Mix: SEO, PR, Paid Media, PPC, Social Ads
Service Mix: Brand Dev, SEO (National & Local), Site Growth & Management
Technology / Solution Stack:
- Custom Website Theme Design (CSS, JavaScript, PHP)
- Local Practice Website Solution
- Custom Database and Advanced Field development
- CMS – Easy Visual Page Editor
- IA Structure for a future proof website ecosystem
- Optimizations for a Extremely Fast Website
The Ask
Forum Health wanted to revamp its web presence and needed a better multi-location digital strategy for its several locations. Forum Health Austin, formerly Texas Integrative, was the very first practice website we launched shortly after the national website.
They wanted their local brands to perform just as well as the national brand.
The Answer
Smart Digital Marketing Architecture
DynamoCX took the time up front to architect the entire Forum Health ecosystem. When it was time to launch the first local practice site, we had a framework in place to quickly launch the practice site while having a digital marketing strategy baked into the framework. From that point on, our team could easily localize each market.
With this strategy in play, ForumHealth.com can grow using national SEO keywords, while ForumHealth Austin and other locations can grow using some of the same SEO keywords in their local market.
Performance
FHAustin is achieving explosive growth in their local market— achieving double rankings in key Google search terms.
As you can see below, we tackled explosive growth in a short period of time (launched in 2021).
Key Performance Indicators:
- 13 leads per month to over 466 leads per month since we began this project
- 3484.62% increase
Before and After
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