Client: Tourig, HQ: Golden, CO
Marketing Mix: Organic SEO, Social
Service Mix: CX Research, UX Design, SEO, e-Commerce Development
Technology/Solution Stack:
- Custom Website Theme Design (CSS, JavaScript, PHP)
- Animation / Motion Design & Development
- Vehicle Showcase
- Multiple Lead Channels
- E-commerce
The Ask
Tourig came to Dynamo in need of a website with some additional marketing challenges. Tourig is a reputable, established brand with a deep heritage in their market. Being a part of a highly competitive market, Tourig’s organic search rankings were reflective of the market challenges, getting beat out by less established, unknown names in the industry. The CEO also put experience ahead of marketing, and wanted an end to end customer experience to be the cornerstone to their market.
They wanted to re-position their well-known brand back to the top in search engines and other marketing channels.
The Answer
Start with Voice of Customer
We began with some customer research to develop our UX Strategy, which was comprised of a few foundational pillars:
- Integrated
- Immersive
- Intuitive
Lead with Digital Strategy
This customer experience research helped us craft our phased plan to redesign the website, reposition the brand, add integrated e-commerce and relaunch the website with a sound SEO strategy to start dominating their competitors.
Eric Miller
CEO, Tourig
We were in need of a new refreshed web presence and digital strategy, and we partnered with DynamoCX to provide a fresh perspective… while we took on challenges during the project such as integrated e-commerce and shifting go-to-market strategies, we couldn’t be happier with the results: a new experience that lays the foundation of MyTourig.com growth and expansion for years to come …
Part of the process with Dynamo team was getting to know us, and our landscape: they start with a digital marketing assessment, learn about our competitors, not only traditionally, but also unveiling new competitors on where we compete digitally such as who is owning what keywords on Google, keywords that we need to own to rank for geographically and nationally. Part of the assessment is business intake… aligning market analysis to our business goals including branding. They took the time to listen, and pour knowledge gained into their work forward.
Then, more importantly, they got to know our customers .. they layered UX and CX research, they conducted brand perspective surveys to gain understanding of their mindsets and attitudinal desires to craft a content strategy that will work with our digital experience strategy. This all came out in the form of an Experience Brief, where they presented to us the tone for design around cornerstone themes… key pillars such as “Integrated” — “ Immersive “ —— “ Intuitive”.
All of this was done up front, the patience and perseverance to spend the investment up front paid off in the long run as we got the experience we chartered towards set forth in the early vision.
Bret and Vedran and very knowledgeable in their respective fields of digital experience and digital marketing and would recommend their expertise to anyone with similar needs at MyTourig.com
