Turning the Invisible to Visible with New Custom Website, Local Map Pack Rankings, Local SEO & AI Overviews
Bret and the whole Dynamo team did a great job helping us launch our new website. Being a content heavy platform, we threw a lot into our new site and Bret helped us make the most of our site every step of the way. Can’t wait to see where our website goes as it continues to grow!
per month
Client Overview
Client: Turner Therapy
Headquarters: Grand Blanc and Southfield, MI
Marketing Mix: GenAI Search, SEO, Email
Service Mix: CX Research, UX Design, Brand Development, Web/Tech Development
Technology / Solution Stack:
- Custom Website Theme Design (CSS, JavaScript, PHP)
- Animation / Motion Design & Development
- Store Locator
- Easy Review Submitter
- Advanced Dynamic Landing Pages (1000s of pages)
- Custom Database and Advanced Field development
- CMS – Content Management System (1000s of pages)
- IA Structure for a future proof website ecosystem
- Optimizations for a Extremely Fast Website
The Ask
Turner Therapy came to DynamoCX as a growing multi‑practice therapy group operating in highly competitive metropolitan markets. Despite their strong clinical reputation, their digital presence wasn’t supporting their growth goals. They faced several challenges:
A thin, outdated website with limited content
No meaningful lead flow or patient acquisition strategy
Under‑optimized Google Business Profile listings across multiple locations
Outdated technology that limited scalability
No tracking, no funnel visibility, and no HIPAA‑compliant lead management
Turner Therapy needed a complete digital transformation—one that elevated their brand, expanded their reach, and positioned them as a leading mental health provider in their region.
The Answer
DynamoCX delivered a full‑scale digital overhaul designed to help Turner Therapy compete—and win—in crowded therapy markets.
Website Redesign & Expansion
We rebuilt Turner Therapy’s website from the ground up, transforming it into a modern, branded, high‑conversion experience. The new site includes:
A refreshed visual identity and brand‑aligned design
Expanded content across locations, mental health services, and therapy approaches
Clear patient pathways and lead‑generation funnels
Scalable architecture to support future growth
Google Business Profile Optimization
To strengthen local visibility, we reworked and optimized all GBP listings:
Complete profile rewrites
Category and service optimization
Location‑specific enhancements
Consistency improvements across all listings
This created a stronger local search footprint and increased discovery across all service areas.
Local SEO Strategy
We implemented a comprehensive local SEO program tailored to multi‑location therapy practices:
Keyword‑driven content expansion
On‑page and technical SEO improvements
Local landing pages for each practice location
Backlink and citation optimization
Lead Tracking & HIPAA‑Compliant Infrastructure
To ensure Turner Therapy could measure and scale their growth, we integrated:
Call tracking and attribution
Lead‑flow monitoring
HIPAA‑compliant data handling and form integrations
Secure workflows for patient inquiries
The Result
Turner Therapy now has a modern, competitive digital presence built to attract new patients, support multiple locations, and scale with their practice. Their website, SEO strategy, and lead‑generation systems now work together as a unified growth engine.
Website Speed Report
Pingdom, which holds an extremely high standard for its grading, granted us “A” Grade Performance ratings. We pay most attention to the load time as the key metric when measuring site performance. Nonetheless, getting an A for any website in Pingdom is considered remarkable, so we’ll take it!
Bret and the whole Dynamo team did a great job helping us launch our new website. Being a content heavy platform, we threw a lot into our new site and Bret helped us make the most of our site every step of the way. Can’t wait to see where our website goes as it continues to grow!
per month
