Streaming Media Experience with a sophisticated backend content management system & Shopify eCommerce
Bret and the whole Dynamo team did a great job helping us launch our new website. Being a content heavy platform, we threw a lot into our new site and Bret helped us make the most of our site every step of the way. Can’t wait to see where our website goes as it continues to grow!
per month
Client Overview
Client: The Greenway Outdoors
Headquarters: Fenton, MI
Marketing Mix: GenAI Search, SEO, Email
Service Mix: CX Research, UX Design, Brand Development, Web/Tech Development
Technology / Solution Stack:
- Custom website theme (CSS, JavaScript, PHP)
- Animation & motion design
- Store locator
- Easy review submission
- Advanced dynamic landing pages (thousands)
- Custom database & advanced field development
- CMS with thousands of pages
- Information architecture for a future‑proof ecosystem
- Optimizations for extremely fast performance
The Ask
The Greenway Outdoors—an award‑winning nationwide outdoor television show with a major presence across broadcast, streaming, and social media—approached DynamoCX with a major challenge: their digital ecosystem couldn’t keep up with the scale and frequency of their content production.
They needed a unified platform capable of managing a wide variety of constantly updated content types, including:
TV show episodes
Vlogs
How‑To videos
Recipe videos
Podcasts
Online shopping
Blog/news articles
“In the Media” features
Sponsor bios
Team bios
Their existing setup lacked structure, scalability, and brand consistency. They needed a full relaunch—brand, website, content system, integrations, and search strategy—to support a fast‑moving media operation.
The Answer
DynamoCX delivered a complete digital transformation, building a content‑driven ecosystem designed for high‑volume media production and nationwide audience engagement.
Brand Relaunch & Website Redesign
We rebuilt The Greenway Outdoors’ digital presence from the ground up, creating a modern, cohesive brand experience across all content channels. The new website includes:
A fully integrated brand theme
Featured content modules for high‑visibility storytelling
A structured content taxonomy
A custom content‑type system enabling rapid publishing across all media formats
Advanced Content Management & Search
To support their production workflow, we implemented:
Robust site‑wide search
Channel‑specific search (episodes, recipes, how‑to videos, etc.)
Dynamic filtering and categorization
Popup promotional modules for campaigns and announcements
CRM & Marketing Integrations
We connected their audience engagement tools directly into the site:
CRM and Mailchimp integration for subscriber growth
Automated list building
Lead capture and promotional workflows
E‑Commerce Integration
To support their merchandise and gear sales, we delivered:
A fully configured Shopify store
Seamless integration with the main website
Unified brand experience across shopping and content
Training, Onboarding & Social Integration
We ensured their team could run the system independently:
Full training and onboarding for content creators
Social media channel integration for cross‑platform publishing
SEO, Social & GenAI Search Strategy
To expand their reach across traditional and emerging search channels, we implemented:
Comprehensive SEO optimization
Social search strategy
GenAI search readiness to future‑proof discoverability
The Result
The Greenway Outdoors now operates on a powerful, scalable digital ecosystem built for high‑volume content production and nationwide audience engagement. Their brand, website, content workflows, and marketing systems now work together seamlessly—supporting their growth across TV, streaming, social, and e‑commerce.
Website Speed Report
Pingdom awarded the site an A‑grade performance rating, a rare achievement. Load time remains our primary benchmark, and the site excels.
Bret and the whole Dynamo team did a great job helping us launch our new website. Being a content heavy platform, we threw a lot into our new site and Bret helped us make the most of our site every step of the way. Can’t wait to see where our website goes as it continues to grow!
per month
