Divide by Design
Client: DXD, HQ: Flint, MI
Marketing Mix: PPC, Email, Social
Service Mix: Campaign Development, UX Design, SEO
Technology / Solution Stack:
- Mobile Lead Gen System
- Custom Landing Page Website / Theme Design (CSS, JavaScript, PHP)
- Animation / Motion Design & Development
- Product Showcase
- Customer Segment Targeting
- Lead Tracker
The Ask
Divide by Design, DXD, needed a strategy for Google’s ‘Pay Per Click’, with landing pages that convert and lead tracking. Furthermore, we leveraged our expertise in personalized, direct email campaigns.
DXD has a unique, innovative product offering, so cookie-cutter marketing and content strategies were never going to work.
They wanted to position their unique product into an established B2B market. They needed to reach and educate traditional buyers.
The Answer
Start with Voice of Customer
We started with some customer research to help develop our marketing strategies, we identified
- Unique Target Markets (architects, interior designers, commercial developers)
- Found the best ways to reach them— PPC was not the only way
- Defined value proposition elements, content chunks to position the unique aspects and features of the innovative product offering
Lead with Digital Strategy
This customer experience research helped us craft our phased plan to design a promotional website that would compliment their traditional website.
Furthermore, we were able to develop several complimentary content strategies to effectively position the product and educate the market with limited attention spans. These included video, photos, testimonials, how-to content snippets. See examples of our work below!
