Steiner Tractor Parts

A three pronged program: SEO (Search Engine Optimization) – SMO (Social Media Optimization) and SEM (Search Engine Marketing) via Online Advertising and Link Building. We started with a Quick Assessment and Internet Marketing Strategy and determined there were many highly profitable and less competitive long tail keyword terms that not many in the industry were paying attention to. Albeit these keyword terms were lower volume, they also had less competition and therefore easier to obtain listings for in the SERPS (Search Engine Result Pages) and ultimately drive up the main brand domain equity. Keyword targeting alone won’t cut the cake. We needed quality and relevant content, directing users to relevant landing pages. We helped Steiner build brand landing pages optimized with keyword terms and part categories that users expected and launched several press releases and article submissions to targeted audiences around the web. We launched their first ever Photo Sharing contest site on a vanity URL that contained cross-promotional links to the parts site, social sharing and created an instant virtual community around antique tractors.