Lord Corporation – Fusor Automotive
Overview
Lord Fusor, a global automotive supplier of adhesives and industrial coatings, needed high-quality digital video and photography services, as well as help with their online video presence. Their ultimate business goal was promoting new products, educating technicians in the field and increasing sales by converting online researchers into orders!
Challenges
- Ability for customers to visualize products being applied to surfaces in fine detail to clearly see features & benefits
- Need for both Product Video and Product Photography
- Need for distributors to learn about new promotions
- Ability to describe step by step procedures in an easy format
- Maintain a visual brand and identity throughout videos
- Translation and formatting for different countries
- A way to communicate and show technology innovations to global partners prior to going to market
- Need for exciting and visually appealing communications for trade shows and product demonstrations
- Needing an updated product catalog with high-quality photography from the video shoots
Solution
We brought the house: a full video and photo production team via our creative services division. Our team worked on various video productions and photo shoots for Lord Corporation around the country, and some abroad with international audiences, which required language translation services. To overcome the challenges listed above and to ensure success, our producers carefully curated the storyboard for the videos and provided the client with detailed project plans for the shoot as well as the final edits. The shoot schedule accommodated a detailed agenda including setup, client meet times, video scenes and photography shoot sessions. We also produced the videos to contain a certain amount of animation and motion graphics, aiding in visual communicating product features, and some of the more technical aspects of the subject matter. We added in a steady mix of high quality voice over narration, music, high-end DSLR camera shots, and steady cam equipment for dynamic shots in challenging industrial environments.
Meanwhile our marketing team consulted with different Lord Marketing Departments on each of the projects, working on their various YouTube channels for scalable solutions that would increase traffic and convert video watchers into leads, landing them on the Lord Corporate website and divisional landing pages.
Results
Various YouTube channels get active views from targeted industry professionals, click-thrus to Lord Fusor corporate brand landing pages, as well as phone calls to the toll free number promoted at the end of every video, converting video viewers into tangible leads. Before partnering with us, promotions geared for distributors traditionally consisted of printed sell sheets. Now, the Lord Fusion distribution channel has a way to tune in to new and older promotions, and click-thru or call the company for products.
Lord Corporation now has a high-end product catalog, tradeshow loops, re-usable animations and motion graphics, and a corporate video template with much more to come.
Experience Strategy & Branding at DynamoCX
We lead with digital strategy and compelling digital experiences crafted toward your key customer, audience segments and goals.
Our Social Media, Creative Team and UX designers are seasoned crafters of compelling experiences in all types of industries. Our fully-stacked web development team will also execute digital/social media driven campaigns like this one.
Furthermore, our CX and Brand Strategy team will help you craft integrated campaigns like Lord Corporation’s success story.
